FESTAS presents Pra Mim, a feed that organizes events by taste, browsing and city
The app feature separates personalized recommendations, nearby events, collective trends and favorites into modes users can switch between
São Paulo, August 10, 2026. FESTAS presents Pra Mim, an area already available in its iOS and Android apps that organizes the discovery of parties, concerts and festivals using different sources. Instead of placing every result under a single personalization label, the screen lets users switch between suggestions based on taste, browsing, city, collective activity and favorites.
The current setup supports up to six modes. Options that depend on history, preferences or favorites appear when enough data is available for that user.
Up to six modes, each with a different source
Porque você curte, or “Because you like it”, combines genres provided by the user with signals associated with product usage. Baseado na sua navegação, or “Based on your browsing”, uses the recommendation engine and interactions such as opening event cards, saving favorites, setting reminders, sharing and accessing ticket channels.
Perto de você, or “Near you”, applies the selected city context. Em alta, or “Trending”, and Queridinhos da galera, or “Crowd favorites”, show collective results without presenting them as individual preferences. Seus favoritos, or “Your favorites”, brings back events saved by the user.
This separation prevents a city filter or collective ranking from being presented as behavioral personalization.
Personalization without disguising a generic list
The recommendation engine generates candidates from the signals available. Before results reach the app, the service layer keeps upcoming occurrences and applies the corresponding geographic context. Relevance order is preserved among events that meet those rules.
When there are not enough signals or the personalized recommendation returns no results, that mode may be omitted. FESTAS does not silently replace it with a generic list under the same label. City, trend and favorite modes remain independent.
“The challenge is not simply making events available. A consumer product needs to understand preferences, become useful again at the right time and create reasons for people to return,” says Leo, creator of FESTAS.
Recommendations, filters and communications serve different purposes
Recommendations organize suggestions. City context restricts results to the selected location. Actions such as Avise-me, or “Notify me”, adding an event to a list and saving it as a favorite record user decisions and make it easier to return to the event later.
The architecture also separates communication channels. The reminder flow was implemented for push notifications and the app notification center. The weekly recommendation email belongs to a separate routine that is controlled independently. These features do not monitor ticket batch changes, price changes or sellouts.
From a Pra Mim card, users can also open event details and, when a link is available, continue to the official ticket channel provided for that event.
About FESTAS
FESTAS is a Brazilian event discovery platform with nationwide coverage, available on the web and through iOS and Android apps. It brings together parties, concerts and festivals with personalized recommendations, favorites, reminders, lists and optional connections around the same events. FESTAS does not organize events or sell tickets directly.